Tourists The origin of the word “tourist” back to 1292 AD. He came from the word ‘tour’. A number of experts have defined the term: “Tourists are travelers voluntary temporary, traveling in anticipation of the pleasure of novelty and change experienced on a relatively common and not return.” “Tourist is a person who makes a journey in the interest of curiosity for the pleasure of traveling.
Tourists are:-The people who travel for pleasure, health and national reason. -People who come into the sea at sea cruise-The people who travel to the convention. Tourism – the first commercial. A religious Englishman named Thomas Cook in 1841, arranged for a fee, an excursion train a day from Leicester to Loughborough for 540 members of a temperance league. Thus, the first agent in good faith was Thomas Cook Travel. Although Cook himself did not make a profit on this first draft, he was a man of vision and was convinced there was a need for a travel arranger “qualified.” Thus, in 1845, he became the first travel agent long, train excursions operating Leicester. The following year, he chartered a train and boat for a trip to Scotland for 330 people. In 1851, Cook organized travel ocean liner and hosting over 150,000 visitors to the Exhibition in London and in 1856 he led the first escorted Grand Tour of Europe. Tours in Europe and the Middle East have also been conducted and, in 1872 the first world tour has been conducted.
Tourism, service industries of tourism as a service industry consists of several related activities that together produce the tourism product. Involved in the tourism product are three main sub-sectors.
They are: -1. Tour operators and travel agents.
2. Accommodation Industry (hoteling and catering) and
3. Home passengers. According to international estimates, a tourist spends 35% of its total expenditure on transport, about 40% on accommodation and food and the remaining 25% on entertainment, shopping and incidentals.
The product in this case is not confirmed travel and accommodation, but includes a wide range of services ranging from production assistants insurance, leisure and commercial demand, in addition to consumer motivation is also strongly tributary of the mighty persuasive communication at the macro (country) and micro (company) level. Participants in the process of this utility can be illustrated by the figure below.
Some pointers on the nature of tourism as a Service industry
1. Tourism represents about 6% of world trade.
2. Bulk tourism business is located in Europe and North America. , With one eighth of the market being shared between other regions.
3. The growth rate highest in tourism in recent years has been in the third world.
4. Tourism, as the services of the purest, because of the inseparability of the example of a product that can be taken prior to purchase, potential consumers must travel to one foreign destination to consume product.
5. The main actors of the tourist market include a number of intermediary firms. Some of them transnational in character, some of them have vertical integration, both backward and forward in acquiring interests in all major aspects of the service industry. The tourism product-factors governing the application. Due to the unique nature of nature tourism products have to be a mix of characteristics of a destination and the infrastructure and management efforts of the promoter, the determinants of tourist demand come from both individual tourist motivations and economic, social, technological factors.
Some of them are:
• Income Levels Over the past 30 years, disposable incomes worldwide have shown upward trends, allowing more money for activities such as leisure travel. Smaller families have led to more benefits per person in the family. More women and others are in the workforce and in real terms, the cost of travel has declined. The dramatic increase in tourism over the past 50 years can be attributed largely to the combined effect of more free time and the rise in both real and disposable incomes. Law
• More free time: Increase the labor union since 1930 has reduced the number of hours worked per week. Change management guidance to human resources have increased levels of pay and paid holidays in the most developed countries. Now, people have longer periods of leisure, which could be attributed to travel.
• increased mobility of transportation and communication have made the world a smaller place, and brought exposure and awareness of distant lands for large segments of potential tourists worldwide. faster modes of transportation have reduced the travel time, which makes it easier for people to plan and execute economically travel abroad.
• The growth in government safety programs and employment benefits: The growth in government safety programs and policies are well entrenched employee benefits mean that quite a large number of families can have security long-term financial and may be more willing to spend money for the holidays.
Tourist Rating: – Tourists can be classified into seven categories of demand:
1. Explorer – in very limited numbers, these tourists are looking for the discovery and participation with local people.
2. Elite: – People who are in special favor individual trips to exotic places.
3. Offbeat: – They are filled with a desire to move away from ordinary life usual.
4. Unusual: – Visitors who are eager to travel with specific objectives such as physical danger or isolation.
5. mass beginners: – A constant flux, traveling alone or in small groups to use some common services.
6. Mass: – The common packaged travel market, leading to tourist enclaves abroad.
7. Charter: – Travel mass leisure destinations, which include as many standardized institutions of developed countries as possible.
The decision of Travel: – The average tourist is confronted with considerable uncertainty about the decision and may have few ideas as far-flung destinations.
His assessment of alternatives is also limited to the extent of awareness of possible destinations.
The steps of the decision to travel may be described as follows:
1. Travel Desire: The first-stage when the need arises to travel and the advantages and disadvantages are expected.
2. Information Collection and Evaluation: This step-process research trip Travel Agents, books and knowledge. the information gathered is evaluated based on criteria of cost and time constraints, other possibilities, the relative attractiveness of destinations, collecting “No security” of alternative destinations, etc.
3. Travel decision: “This is the decision phase involves choices of destination, travel, type of accommodation and activities to be undertaken.
4. Trip and experience:-There are tickets, reservations, travel, money and arrangement of documents, clothing and business travel.
5. Satisfaction measurement Travel: Tourism spending-everything is constantly evaluated before, during and after the experiment is used to influence future decisions. The marketing concept for the travel and tourism industry is profit-driven and customer-centric (as opposed to sales that are to volume, and target-centered). Marketing Department TriangleService marketing is unique in many respects in the travel and tourism industry. There are three players in the transaction process: – - Company: A Travel and tourism company listens to customers and changing develops Travel / Travel and communicate the attractiveness and usefulness of this trip very directly to clients. Here, he (the company) does the external marketing. The company makes promises to customers. – Providers: They are the internal customers of a business travel constituting employees and agents. The company does internal marketing with suppliers of education and to motivate the idea of the particular tour that they can offer their customers. This is done to enable providers to effectively carry out the transaction processing service. The providers make arrangements for offices, accessibility and connectivity.
The company makes promises to be kept by the association of the infrastructure. – The clients (passengers): Customers are the reasons the company exists and for whom travel company designed travel packages and tours, as well as putting in place the infrastructure and money spent on development programs employees. Here are the only providers who interact with customers, such as travel agents interact with customers and not the company.
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